Hello Readers,

It has been a very busy year thus far for us, and we’ve finally had a chance to get back on the blogsphere to share the news.

As most of you know (if not, this is a great read) book, catalog, and magazine publishers are making waves with creative alternatives to distributing their “print” online. With interactive page-turning technology, companies can differentiate their publication while attracting more customers, advertisers and new audiences.  Your customers no longer have to lend their favorite new magazine or catalog before they are done reading or ordering from it.  With Paperless Publications, simply “Share it with a Friend” via email – a simple solution to a common issue, especially during the holidays!

Paperless Publications not only cost less to publish and distribute but also allows you, the publisher, to incorporate exciting features like interactive ads,rollover windows, music, video, and hyperlinks.  These all add unique elements of  “Awesome Eye-Catching Interactivity” to your displayed products and services.

Interestingly enough, we’d like to shed some light on the video interactivity feature within your Paperless Publications.

Video can be an excellent marketing tool for your company, and complement to your digital publications and website content; while further engaging your visitors and expanding your message.

Paperless Publications has the capabilities to create stunning online publications with video integration on your digital pages to capture powerful, visually engaging messages about your business, product, or service; any time of the day or night.

Using the Paperless Publications system, your videos can be set to automatically play when the pages are opened – or when the viewer clicks the “play” control.  This feature enables you to draw your audiences attention to a range of information including, but not limited to, announcements of special promotions, product demonstrations or tutorials, customer testimonials, corporate presentations, educational information, and instructional guides.

We recently published a great example of a digital publication with video interactivity using the Paperless Publications platform for the Newest 2009/2010 Lobster Gram Surf and Turf digital catalog edition.
This vibrant catalog is infused with video interaction that incorporates an introduction of the brand, educational, and product demonstration videos. It is also equipped with our standard interactive page-turning capabilities as well as live links to products for easy ordering.

It’s just that simple to enhance your publication with new interactively engaging and user-friendly features.  Click to view the publication here.

Contact Paperless Publications today to learn more about how we can help you incorporate videos into your next digital publication.

We came across a very interesting topic from nowpublic titled “ Cities join together to turn off lights for Earth Hour, March 28″ , and would like to share it with all:

“March 28, 2009, cities around the world have pledged to take part in Earth Hour, when as much electricity is turned off as possible for one whole hour, to try and give the Earth and its resources a break.

Earth Hour is voluntary, when people shut off power in their homes, offices, public places and commercial spaces from 8:30 to 9:30 pm to raise awareness of how much electricity and light pollution is contributing to global warming and climate change.

Earth Hour started in 2007 in Australia on March 31, when over 2 million people took part.

In 2008, over 50 million people in 370 cities worldwide took part, and the lights were even turned out in Times Square in New York and the Coliseum in Rome.”

Paperlesspublications has pledged to take part in this event.  Lets all do our part and help save our planet.

It’s been proven, especially in the digital age we live in now that digital publishing formats bring flexibility and distribution capacity that far exceeds the capabilities of paper media. Paperlesspublications can digitally replicate and then enhance paper-based content by enriching it with video, sound and web links, expanding your traditional publications into uniquely interactive digital products.

Paperlesspublications , not only enables you to revitalize your publications in a versatile web based format – it also presents a wider cost effective mode of publishing, delivering tangible benefits across the board:

1. Much cheaper than printing
2. Heavy discounts for volume – the more Paperlesspublications you create, the more money you save
3. Digital distribution costs are a fraction of conventional media distribution
4. Greater circulation and subscription potential – global coverage
5. Huge advertising potential with capacity for interaction and web traffic referrals for advertisers
6. Highly targeted – email direct to your target audience
7. High brand exposure potential throughout
8. Ideal for any industry
9. No technical experience required to create and distribute
10. Bring your content to life with video, sound and interactive links
11. Make your entire catalogs available online

Here is an example of the latest catalog produced -  Have a look here

We came across a recent article in the Digital Edition Trendwatch from AudienceDevelopment.com, which we have to say, was very well written on touching the subject of digital/paperless publishing.

The article notates the rapidly growing recognition of digital publications and their benefits.  It goes further to discuss how companies use it to their advantage; immediacy and interactivity for readers, the possibilities of ad revenue as every digital publication has tracking capabilities.  It’s much easier to track conversions from a digital publication rather than its print format.

To add,  I’ll quote a section from the article – “International delivery has been the primary driver of digital editions to save both time and postage. Encouraging digital delivery for domestic readers also saves costs for the publisher and provides immediacy and interactivity for readers. And many publishers and readers alike are choosing digital delivery for a philosophical reason: To save planet Earth.”

It’s so great to see that publishers, and advertisers are now realizing the potential of paperless publications in a big way, and they’re getting on board, quickly.

The article is such a great read and I encourage all to read the full piece at AuienceDevelopment.com

In a world where time is a rare commodity, digital publications are an effective way to disseminate information as they can be accessed from virtually anywhere and can provide info in bite sized chunks which are much more digestible for readers. In order to create a successful digital publication, it is important that you do your research.  Digital publications need to be a useful resource and something that compels readers to return time and time again as this will increase trust in your company and make sales more likely. Digital publications are a superb tool for carving yourself a niche in the market and making potential customers realize that you are an authority in the field, which can only help when it comes to a healthy ROI.

Creating a well structured digital publication is a great way for a company to promote themselves and create a buzz around their brand. This is why PaperlessPublications utilizes qualified technology to formulate high quality digital publications to its clients and, in doing so, create a stir in the company’s particular industry. One of the major advantages of investing in digital publications is the savings in production and distribution, in comparison to printed media.

The pleasures of reading on paper can now be combined with all the advantages of the internet, including search, video and audio content.  PaperlessPublications ensures that your digital publications such as e-books, e-catalogs, e-magazines, e-brochures and e-manuals/ reports look like the original.

Send us a copy of your current PDF, and we will show you what it looks like Paperless.   Sometimes you have to just see it to believe it!

Below, is a video commercial on YouTube we found very interesting and would like to share it with you. Enjoy!

Organization: Designer Stencils

Challenges:
As the demands for different online sales strategies expand, online retailers face difficult challenges in finding various methods of targeting goods to their consumers.  This concern prompted Designer Stencils to contact Paperlesspublications.  According to the Vice President of Designer Stencils – “We wanted to expand our online sales capabilities and give our subscribers and potential subscribers the advantage of browsing an interactive, online catalog that will showcase an inventory of our products with the ability to purchase, directly from the catalog.”

Execution:

Providing an excellent solution and the highest quality of customer service is what makes Paperlesspublications a leading online and offline digital publishing solution. Paperlesspublications‘  low rate, quality solution and quick response time to customer challenges attracted Designer Stencils’ attention. Paperlesspublications, had an experienced group of staff available to assure that all of Designer Stencil’s questions were answered promptly in addition to designing a process that delivered the online digital catalog on time. The Paperlesspublications team worked hard to ensure the client, Designer Stencils, was satisfied in every possible way.

Paperlesspublications created a look and feel  of the online catalog with direct  links to purchase products from their website, zoom control, and tracking each page activity.

Results:
Designer Stencils took a strategic approach in trying to find a faster way to reach their audience. By using Paperlesspublications digital publishing solution, they were able to accomplish  that. This method allowed them to reach their audience, with a an impressive visit of over 16,000 visitors to the catalog within its first week of being published.

Their online sales had also increased by 50% since the publications’ issue and have been so busy fulfilling orders. We have since been working closely with Designer Stencils, providing tracking and reporting that assist when reviewing the shopping trends from the online catalog and sales have been positive each month.

The client is very happy and satisfied with Paperlesspublications‘ ability to exceed their expectations.