Hello Readers,

It has been a very busy year thus far for us, and we’ve finally had a chance to get back on the blogsphere to share the news.

As most of you know (if not, this is a great read) book, catalog, and magazine publishers are making waves with creative alternatives to distributing their “print” online. With interactive page-turning technology, companies can differentiate their publication while attracting more customers, advertisers and new audiences.  Your customers no longer have to lend their favorite new magazine or catalog before they are done reading or ordering from it.  With Paperless Publications, simply “Share it with a Friend” via email – a simple solution to a common issue, especially during the holidays!

Paperless Publications not only cost less to publish and distribute but also allows you, the publisher, to incorporate exciting features like interactive ads,rollover windows, music, video, and hyperlinks.  These all add unique elements of  “Awesome Eye-Catching Interactivity” to your displayed products and services.

Interestingly enough, we’d like to shed some light on the video interactivity feature within your Paperless Publications.

Video can be an excellent marketing tool for your company, and complement to your digital publications and website content; while further engaging your visitors and expanding your message.

Paperless Publications has the capabilities to create stunning online publications with video integration on your digital pages to capture powerful, visually engaging messages about your business, product, or service; any time of the day or night.

Using the Paperless Publications system, your videos can be set to automatically play when the pages are opened – or when the viewer clicks the “play” control.  This feature enables you to draw your audiences attention to a range of information including, but not limited to, announcements of special promotions, product demonstrations or tutorials, customer testimonials, corporate presentations, educational information, and instructional guides.

We recently published a great example of a digital publication with video interactivity using the Paperless Publications platform for the Newest 2009/2010 Lobster Gram Surf and Turf digital catalog edition.
This vibrant catalog is infused with video interaction that incorporates an introduction of the brand, educational, and product demonstration videos. It is also equipped with our standard interactive page-turning capabilities as well as live links to products for easy ordering.

It’s just that simple to enhance your publication with new interactively engaging and user-friendly features.  Click to view the publication here.

Contact Paperless Publications today to learn more about how we can help you incorporate videos into your next digital publication.