We came across a recent article in the Digital Edition Trendwatch from AudienceDevelopment.com, which we have to say, was very well written on touching the subject of digital/paperless publishing.

The article notates the rapidly growing recognition of digital publications and their benefits.  It goes further to discuss how companies use it to their advantage; immediacy and interactivity for readers, the possibilities of ad revenue as every digital publication has tracking capabilities.  It’s much easier to track conversions from a digital publication rather than its print format.

To add,  I’ll quote a section from the article – “International delivery has been the primary driver of digital editions to save both time and postage. Encouraging digital delivery for domestic readers also saves costs for the publisher and provides immediacy and interactivity for readers. And many publishers and readers alike are choosing digital delivery for a philosophical reason: To save planet Earth.”

It’s so great to see that publishers, and advertisers are now realizing the potential of paperless publications in a big way, and they’re getting on board, quickly.

The article is such a great read and I encourage all to read the full piece at AuienceDevelopment.com